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· 1. Cynicism is our biggest virtue. We question everyone’s motives and we laugh at all forms of genuine belief or sincerity of expression. Political issues are always up for criticism, as are religion and the environmentalists.
· 2. Exploitation is key – we exploit the un-artucated*, for it is what allows our livelihood to function in the Art world. You have no idea what sawing a horse into sections and putting them in a glass case could possibly have to do with Art, but it DOES because we tell you it does, and you buy it. You buy it because we wear designer eyewear and dark clothing and therefore we know what we are talking about, and what’s best for you.
*Sub-point: we also make up words to further our purposes of making you believe anything we say about Art so that you will think it’s important and buy it.
· 3. Exploitation of other cultures has become a major tool. The aesthetic of the rich white aristocrat is no longer very… flavorful. It’s boring and passé. But the culture of others is much more spicy – literally, it smells like curry! So we’ll use their motifs and designs as our own to make it more worldly and exciting.
· 4. Acrylic is the best medium. After all, is it not true that Art represents the trends of its own contemporary society? And today’s society is all about mass-production and consumption of genetically altered and machine-made products, so why wouldn’t we make paintings that look like the neon glow of Times Square? Slather on that day-glow pink shiny resin, all over that canvas, until it’s thick like the Pepto Bismal signs on the subways!
· 5. Abstract is never passé. Who says Modernism is dead? We can still get away with painting indistinct lines on a black background and call it meaningful, just make it a little shinier.
· 6. Sculpture is still perfectly acceptable, but it has to make even less sense than a black and pink shiny painting. And it can’t be made in any historic media, like clay or bronze – it must be mostly found objects that most people see as trash before they take a closer look to discover its true meaning.
· 7. Going digital – the whole world is pretty much there already. No longer are we interested in what marks humans can make but what humans can make with machines and computers – after all, we made them to think better than we can. So use your machines to sculpt some blue bulbous animal-like aliens and place them in a stark white environment that exists nowhere and then have a huge printer recreate it in 1,000dpi for a nice wall piece. The White Cube could probably get $15,000 for it.
· 8. Making to sell is paramount, as always, but don’t think that there aren’t those who still prefer spiritual Art. Like we said, Modernism isn’t dead – acrylic coated candy wrappers smeared to some plywood will take you to a simpler childhood time. And no one gets tired of flowers, even though they might say so.
1.) There was an example of two artists buying the rights to a Manga character and supposed to be asking what does it mean to have multiple ownership of a sign. So, what does it mean? I thought I could answer that but I waited too long and everyone is home and I can’t concentrate.
2.) “The idea then, is to use forms,” but how? We, as artists know what’s up, we know the cultural map of global capitalism and have it in our toolbox. We also (I suppose only if we’re smart or non-delusional modernists) know that art has neither origin nor destination, so even though we don’t know where the proverbial train has been or is going we just get the fuck on for the ride, that’s what we do!
3.) So yes, the artist is a semionaut, navigating the treacherous waters of mass information and global culture – but to what end? Oh wait - there is no end, because that implies ideology. But is there a purpose at least? Well, “art [is] an activity that enables people to navigate and orient themselves in an increasingly digitized world.” So the artist is a semionautical cartographer, enabling everyone to know where he or she are in space and time in this crazy world of ours. Hmm, okay I can buy that function of an artist, but now where does the history of Art come into play? Is that still a valid tool in the box? There’s lots of talk about appropriation from art history, but I wonder if this is really all that effective to helping a person orient himself in the digitized world…
4.) “How can we avoid calling contemporary art only contemporary with the economy surrounding it?” But why do you want to do that, B? Wouldn’t that imply an ideology? The ideology where there’s an existing translation between all cultures and viewers and makers of art? Ha! The ideal is the Art Train on no track that is not going to an end or coming from an origin. Also the train keeps gaining cars from other random places magically, all kinds of inspiration and things to appropriate flying in from all angles!
5.) On the topic of appropriation, again, “the act of re-displaying is indistinguishable from that of re-making.” I got to wondering if this idea, expressed in the context of contemporary artists using copies of existing works or actually copying existing works, can be applied in the same way of re-displaying say the Mona Lisa in a different context from its current position at the Louvre. This might not be what was meant by the original comment, but could re-displaying the original historical work of Art in another setting, not just a copy mind you, have a profound effect on the meaning that work? Well, when I phrase it like that, yes, obviously it does. If I took the Mona Lisa out of its protective case and displayed it on a city street in front of some graffiti, that would give the viewer some pause and bring up obvious contradictions that comment on the status of Art over the centuries and today. I think the reason I keep thinking of this stuff is that I still want to hold on to the authority that Art used to have – it’s my belief that making a statement like I described with an Original has more potency than what would happen if a copy were used, even though in this day and age all that exists is copies and digital versions of culture.
a) What is the “aura” of a work of art?
“That which withers in the mechanical age of reproduction.” The aura of art involves its historical testimony; it’s place in time and space, and all the references to that from its inception throughout its life. Tied to this is its authenticity, derived from these historical references, that it has an original.
b) In Benjamin’s mind, what effects did mechanical reproduction, such as film and the camera/photography, have on the viewer’s perception of art?
Because mechanical reproduction strips the aura from a work of art, in its place is a new reality composed of a plurality of copies instead of a unique existence. It also allows the work of art to leave its original context and come to the viewer in his own situation. Now [some] art is designed for its reproducibility – it is now based on its exhibition value, which is determined by politics.
As the human image withdrew from the photograph, its value became more exhibitionary and also needed context – like captions, like text in silent films. In film, more levels of removal from the art of the actor come up – the cameraman, the editor, etc. Also, both film and photos offer only on possible viewing of a situation, because it’s assembled through inhuman processes, and unless you were standing at the exact angle of the camera lens seeing and hearing all the effects, you would get another experience, like standing slightly to the left.
c) What is meant by the passage: “for the first time in world history, mechanical reproduction emancipates the work of art from its parasitical dependence of ritual”?
The ritual aspect of a work of art is part of its aura for it implies a social function, usually of elevation to the spiritual/mystical. Mechanical reproduction changes the preexisting need for art to serve this function – it becomes about the exhibitionary value, politics.
d) What mechanically or otherwise reproductive processes are changing the face of art today?
Well, I can speak for the specific art of ceramics – the process of mold-making and reproduction is changing the face of ceramics in a big way. In similar ways, it questions and undermines the traditions of ceramics that are extremely entrenched in the artistic hand and connection to the body. It’s even about transcendence. But the mechanical reproduction emphasizes the lack of human touch. It’s also gone beyond just the opposition in functional ware but to sculptural as well. An artist can make his own form and then make a mold and multiples of that and create sculpture with it. He can also get molds of functional ware and alter them for a sculptural statement.
I suppose more generally there is a furthering of Benjamin’s examples of the lay people becoming the experts through the mass accessibility of artworks. Now there is youtube and other such reality nonsense that are blurring the lines between what’s art and what’s not, who’s the expert after all and what does that mean…